blog/8/obesity-in-our-pets-an-ounce-of-prevention-is-worth-a-pound-of-cure - with the postdate and full post title. Refreshing and republishing old content is a strong SEO strategy.īut overall, it’s best to remove the post date for a good user experience! Not including the postdate makes the URL easier to navigate for users.įor example, with the postdate (it’s always 11 character’s longer): It also allows for evergreen content so you can go back and update high-performing posts with new content, then re-publish the post with a new date, without having to redirect the old URL. Unless the post relates to a specific event or day, there’s no need to format your posts with the date, and doing so can even lead to a declining click-thru rate because folks are less likely to want to read an outdated post from 2013 than a current source. URLs without dates can improve click-thru-rates from search engines and help content rank for years. Removing postdates from the blog post URL keeps content relevant to searchers because people always want the most up-to-date content. PageRank is the way Google measures the value of a web page and its relevance to a search query. This means optimized URL structures promote Google PageRank (PR). When you optimize your URLs for people you also make it easier for search engine bots to crawl and index your website to provide relevant content to searchers. Internal linking (links to pages within your site) helps with this too. URL structures tell Google what different pages of the website are about and how they relate to each other. You want to optimize your URLs because it helps search engines deliver relevant results to searchers, and so searchers know exactly what they’ll see if they click the link. ![]() Optimize URLs with descriptive keywords that provide a clear understanding of what the page content is about. Simple URLs provide the best user experience. URLs that are simple, easy to read, and include keywords that describe the content on a web page are SEO-friendly.įor example, if you're searching for information about pancakes, a URL like /wiki/pancake will help you decide to click on that link.Ī URL like /index.php?id_wca=470&clcp27sap does not clearly explain what the destination page is about and is not friendly. In addition to structuring your URLs with logical organization, use SEO-friendly URLs. You want to make your website as easy to browse as possible, so people can get around the site with confidence, not confusion. Intuitively organized content makes your website easier to navigate for humans. Improve your user experience by using a logical URL structure with page hierarchies. Great user experience is the most important factor when it comes to SEO. URL structure matters for these main two reasons: ![]() They’re the link between your content and a user. URLs are the organization of your website’s content. And a government website’s URL structure will likely differ from a social network.ĭepending on the purpose of the website, the URL structures will vary, but no matter what structure is chosen, basic best practices still apply to maintain a proper URL structure. ![]() URL structures for a blog website might differ from an eCommerce or a membership site. ![]() The URL structure of a website depends on the unique needs of the website.įor example, an international site’s URL will likely be structured for multiple languages or locations. Not all websites use the same URL structure. The path refers to the exact location of a page, post or file. The top-level domain (TLD) is, for example, com, org, net, and there are many more! The domain name is the unique address where a website is located. You can use any string of characters for a subdomain, not just www. Subdomains are created to organize content on your website. You can create multiple subdomains, but they are essentially different website so you don’t want to have lot’s of subdomains unless your really need them. The subdomain is the part of the domain that comes before the main “root” domain. The protocol is how the browser gets the information about that page, either or (“s” stands for secure).
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